Meet our staff!

Kari Jääskeläinen

Dr. Kari Jääskeläinen, the HELBUS CEO, is a keen runner and an entrepreneur. He holds a Ph.D. from the University of Arts and Design Medialab. Additionally, he holds a Master’s in Economics and Business Administration in Entrepreneurship from the Helsinki School of Economics.

Kari likes to think that we all have the power to influence our future through the choices and decisions we make. Anything can be within reach, if you set your mind to it and work hard. He hopes to pass on some of his curiosity and determination to the students of HELBUS.

Contact Kari!

+358 40 501 7627

Skype name: karijaask

Katariina Nuotio

Katariina Nuotio is the HELBUS Executive Vice President. She is also in charge of HELBUS’ international affairs and University of Northampton programmes. After she graduated with a M.Sc. (Econ.) from the Helsinki School of Economics, she worked for years in management consulting, advising multinational clients on business strategies in China, rest of Asia and Europe. She has also been involved in development aid and lived in Africa, Central Asia and lately in Italy, where she helped Loyola University Chicago set up a new degree program in Rome.

Katariina tries to find new ways to doing things and enjoys developing herself, learning languages and travelling. She often spends her free time making music with her family consisting of a husband, three kids and a dachshund.

Contact Katariina!

+358 40 411 2198

Skype name: helbusfinland

Penelope Roux

Penelope Roux, the Programme Leader for the first two years of the undergraduate programme, worked for over 20 years as a finance professional in the IT industry before training as a teacher. She holds several teaching qualifications, has extensive higher education teaching experience and has also worked as a freelance trainer, editor, translator and co-author of textbooks. At HELBUS Penny works closely with the visiting faculty and is also responsible for the internal verification of the assessment cycle. She is involved with students also through academic skills support.

When she is not at HELBUS, Penny can be found with her bees in rural Finland. She is on the Council of Finnbrit society and is a member of Slow Food Helsinki.

Contact Penny!

+358 40 030 4401

Skype name: Penelope Roux (HELBUS)

Pauliina Virtanen

Pauliina is the Marketing and MBA Admissions coordinator at HELBUS. Pauliina completed her Bachelor of Arts (Hons) programme in Copenhagen. Pauliina is also a HELBUS alumna having studied the HNDB programme.

Contact Pauliina!

+358 40 830 3003

George Mossford

George Mossford, HELBUS' Academic Support Manager, holds a Masters in Research Methods from the University of Bath (UK) and a Vocational Teacher qualification obtained in Finland. With a background in specialist copyediting and sports management, George is always available to help students reach their potential and to support our visiting faculty in delivering top-quality tuition.

Outside of the office, George has a passion for rugby - he is on the board of the Finnish Rugby Federation and referees the sport at international level - and spends as much time as possible exploring Finland with his wife and three children.

Contact George!

+358 404 159 617

Skype name: georgemossford

Elisa Ruha

Elisa is the BA Admissions coordinator at HELBUS. Elisa graduated from HELBUS Bachelor of Arts (Hons) programme in Spring 2021. Elisa adds value to HELBUS students with her wealth of experience.

Contact Elisa!

+358 40 531 2974

Emilia Kokkonen

Emilia is the Learning Technology Manager as well as the programme coordinator for the final year of the Bachelor’s programme at HELBUS. She works closely with the students, faculty and the partners at the University of Northampton. Emilia graduated from HELBUS with her Bachelor’s degree in summer 2017 and she did her Master’s degree MSc in International Management in England, at the University of Bath.

Contact Emilia!

+358 40 7012288

Thomas Tuominen

Thomas develops and executes sales and marketing at HELBUS. Thomas is often your first contact and assists in finding the right solution for you. Thomas has an extensive background in sales and marketing, and he joined the team while studying for his MBA at HELBUS. Thomas energises the team and makes sure things are moving along rapidly.

Contact Thomas!

+358 40 584 7654

Taru Ellilä

Taru Ellilä is HELBUS' Academic Support Manager for the MBA students and helps in assessing assignments when required. As a HELBUS MBA alumna herself, she knows the requirements for academic skills like the back of her hand. For her Bachelor's degree, she studied marketing communications in Bournemouth University and worked in the field for some years before pursuing her MBA.

In her free time, she is a freelance management consultant and spends time with a large variety of hobbies to accommodate her insatiable interest for learning and new experiences. Her strong international background comes from extensive travelling and from years living in Singapore and the UK.

Contact Taru!

+358 50 3533441

Veikko Jääskeläinen

Professor Veikko Jääskeläinen is the former rector of the Helsinki School of Economics, nowadays known as Aalto University School of Business. During his career he has founded four other BBA and MBA-programs in Finland, South Korea and Singapore. Among others, he has founded the prestigious MBA and eMBA –programs of Aalto University.

Veikko has a degree from Yale University. Work has taken Veikko from Brazil to Asia and there are plenty of interesting stories to share.

Veikko enjoys running. During his years in Sao Paolo, Veikko had to do his morning jog on the rooftop of his 27-story compound, as there was little opportunity to run on the streets, earning him the nickname “estrangeiro excisito” from his neighbors.

Contact Veikko!